Networking Know-How
By: Frankie Ferretti, M.S., CCC-SLP
Published: 7/02/2025
As an introvert, networking used to be the bane of my existence and attending events for the sole purpose of mingling was always like pulling teeth. However, once I overcame my own mental blocks and reaped the benefits of forming more extensive connections, my mindset shifted.
According to Apollo Technical, “Networking is the most successful way of finding a meaningful job and attaining career success.” Utilizing a variety of sources to establish contacts within the speech and language field, I have gained mentors, colleagues, and friends who have been invaluable to both my clinical practice and overall career trajectory. Additionally, it has helped me establish my “personal brand” which has strengthened my notoriety in the field, leading to different streams of revenue and opportunities in leadership.
Need more convincing? Check out these statistics:
“61% of professionals agree that regular online networking can actually lead to job opportunities,” (Marketing Expertus, 2020).
“LinkedIn undertook a study in 2017 and it found that 35% of participants had found a new opportunity following a casual conversation on the platform. 25% of people taking part in the survey said the platform had helped them develop a new business partnership,” (Thrive My Way, 2023).
“An article on networking revealed business executives revealed that if they stop networking their business, they could lose 28% of their business, or a quarter of their overall,” (EarthWeb, 2023).
If you are ready to add networking to your professional tool bag, consider these options:
- Update your LinkedIn and other professional social media accounts. Make sure your job history, work experience, and contact information are up to date.
- Engage appropriately in career-related social media posts, accounts, and blogs.
- Join special interest groups within your national organization (e.g., ASHA, AOTA).
- Attend local, state, and/or national conferences.
- Participate in virtual webinars or professional development courses.
- Volunteer with a nonprofit that aligns with your personal and professional interests.
- Always carry your personal business cards with you.
- Be careful not to burn bridges as you navigate through companies/career opportunities.
Many of these suggestions are low-risk and only require an open-minded attitude. Start small and work your way up to the bigger commitments. Set realistic goals, give the strategies time to take effect, then enjoy the benefits of a more developed professional network!